{"id":1735,"date":"2023-09-12T09:03:57","date_gmt":"2023-09-12T09:03:57","guid":{"rendered":"https:\/\/aplanet.org\/fr\/ressources\/?p=1735"},"modified":"2023-10-03T08:58:33","modified_gmt":"2023-10-03T08:58:33","slug":"green-claims-directive","status":"publish","type":"post","link":"https:\/\/aplanet.org\/fr\/ressources\/green-claims-directive\/","title":{"rendered":"Directive \u00ab\u00a0Green Claims\u00a0\u00bb\u00a0: cons\u00e9quences et opportunit\u00e9s pour les entreprises"},"content":{"rendered":"\n<p>Dans le vaste paysage qu\u2019est le d\u00e9veloppement durable, la <strong>directive \u00ab&nbsp;Green Claims&nbsp;\u00bb<\/strong> est en train de devenir un jalon essentiel. Cette proposition de l\u2019Union europ\u00e9enne, qui vise \u00e0 <strong>r\u00e9glementer les all\u00e9gations environnementales<\/strong>, red\u00e9finit v\u00e9ritablement les r\u00e8gles du jeu pour les entreprises et les professionnels du d\u00e9veloppement durable.<\/p>\n\n\n\n<p>Dans cet article, nous allons explorer en profondeur la directive \u00ab&nbsp;Green Claims&nbsp;\u00bb, ses r\u00e9percussions et la mani\u00e8re dont les entreprises peuvent se pr\u00e9parer \u00e0 sa mise en place.&nbsp;<\/p>\n\n\n\n<p>Cette analyse vous apportera une vision claire et d\u00e9taill\u00e9e de cette \u00e9volution importante du cadre r\u00e9glementaire.&nbsp;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/aplanet.org\/fr\/ressources\/green-claims-directive\/#En_quoi_consiste_la_directive_%C2%AB_Green_Claims_%C2%BB_de_lUE\" >En quoi consiste la directive \u00ab&nbsp;Green Claims&nbsp;\u00bb de l\u2019UE&nbsp;?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/aplanet.org\/fr\/ressources\/green-claims-directive\/#Proposition_de_la_directive_europeenne_%C2%AB_Green_Claims_%C2%BB\" >Proposition de la directive europ\u00e9enne \u00ab&nbsp;Green Claims&nbsp;\u00bb<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/aplanet.org\/fr\/ressources\/green-claims-directive\/#Qui_est_concerne_par_la_directive_europeenne_%C2%AB_Green_Claims_%C2%BB\" >Qui est concern\u00e9 par la directive europ\u00e9enne \u00ab&nbsp;Green Claims&nbsp;\u00bb&nbsp;?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/aplanet.org\/fr\/ressources\/green-claims-directive\/#Exigences_cles_de_la_directive_de_%C2%AB_Green_Claims_%C2%BB\" >Exigences cl\u00e9s de la directive de \u00ab&nbsp;Green Claims&nbsp;\u00bb<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/aplanet.org\/fr\/ressources\/green-claims-directive\/#Etapes_pour_repondre_aux_nouvelles_exigences_de_la_directive_%C2%AB_Green_Claims_%C2%BB\" >\u00c9tapes pour r\u00e9pondre aux nouvelles exigences de la directive \u00ab&nbsp;Green Claims&nbsp;\u00bb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/aplanet.org\/fr\/ressources\/green-claims-directive\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"En_quoi_consiste_la_directive_%C2%AB_Green_Claims_%C2%BB_de_lUE\"><\/span>En quoi consiste la directive \u00ab&nbsp;Green Claims&nbsp;\u00bb de l\u2019UE&nbsp;?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>La directive \u00ab&nbsp;Green Claims&nbsp;\u00bb ou <strong>directive europ\u00e9enne de Green Claims<\/strong> est une proposition l\u00e9gislative de l\u2019Union europ\u00e9enne ayant pour objectif de r\u00e9glementer les all\u00e9gations environnementales, connues sous le nom de \u00ab&nbsp;green claims&nbsp;\u00bb, que les entreprises utilisent pour promouvoir leurs produits et services.&nbsp;<\/p>\n\n\n\n<p>Ces all\u00e9gations peuvent faire r\u00e9f\u00e9rence \u00e0 <strong>n\u2019importe quel aspect environnemental<\/strong> d&rsquo;un produit ou service, comme son empreinte carbone, son efficacit\u00e9 \u00e9nerg\u00e9tique, sa composition en mati\u00e8res recycl\u00e9es ou son impact sur la biodiversit\u00e9.<\/p>\n\n\n\n<p>En mars 2023, la Commission europ\u00e9enne a annonc\u00e9 la proposition de directive dont la <strong>mission principale<\/strong> est de garantir que ces all\u00e9gations sont pr\u00e9cises, v\u00e9rifiables et qu\u2019elles ne sont pas trompeuses. En d\u2019autres termes, elle vise \u00e0 s\u2019assurer que les entreprises sont capables de justifier leurs all\u00e9gations environnementales au moyen de preuves solides et fiables.&nbsp;<\/p>\n\n\n\n<p>Ainsi, la directive pr\u00e9tend lutter contre le ph\u00e9nom\u00e8ne de <strong><em>greenwashing<\/em><\/strong>, une pratique employ\u00e9e par les entreprises consistant \u00e0 exag\u00e9rer ou \u00e0 modifier le niveau d\u2019efficacit\u00e9 environnementale de leurs produits ou services afin de para\u00eetre plus \u00ab&nbsp;vertes&nbsp;\u00bb qu\u2019elles ne le sont.<\/p>\n\n\n\n<p>De fait, la directive \u00ab&nbsp;Green Claims&nbsp;\u00bb souhaite instaurer une situation plus \u00e9quitable et transparente pour toutes les entreprises, et prot\u00e9ger les consommateurs de la d\u00e9sinformation.<\/p>\n\n\n\n<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-127045549363\"\nstyle=\"width:100%; max-width:1090px;\">\n<a href=\"https:\/\/cta-service-cms2.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLL2cXfklpujSczwkn7aUSafjumxc9D7FLu%2F5OmMR9Q88zv%2FDm3YgWgxZ0Xc9brtVcqjelxOh7asOYLf1lCdGh%2Bg360STIZfIwCNVaMRdxEG9jY%3D&#038;webInteractiveContentId=127045549363&#038;portalId=5618409\" target=\"_blank\" rel=\"noopener\" crossorigin=\"anonymous\">\n<img decoding=\"async\" alt=\"Taxonomy_FR\" loading=\"lazy\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5618409\/interactive-127045549363.png\" \n\nstyle=\"max-width:100%; height: auto;\"\nonerror=\"this.style.display='none'\" \/>\n<\/a>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Proposition_de_la_directive_europeenne_%C2%AB_Green_Claims_%C2%BB\"><\/span>Proposition de la directive europ\u00e9enne \u00ab&nbsp;Green Claims&nbsp;\u00bb<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>La <a href=\"https:\/\/environment.ec.europa.eu\/topics\/circular-economy\/green-claims_en\">proposition de la directive europ\u00e9enne<\/a> \u00ab&nbsp;Green Claims&nbsp;\u00bb d\u00e9finit un panel d\u2019exigences que les entreprises devront respecter pour promouvoir leurs produits via des all\u00e9gations environnementales&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les entreprises doivent \u00eatre en mesure d\u2019<strong>\u00e9tayer leurs all\u00e9gations en fournissant des preuves<\/strong> scientifiques solides et fiables.&nbsp;<\/li>\n\n\n\n<li>En outre, elles doivent pr\u00e9senter leurs <strong>all\u00e9gations de mani\u00e8re claire et compr\u00e9hensible<\/strong> aux consommateurs, en \u00e9vitant l\u2019emploi de termes vagues ou trompeurs.<\/li>\n\n\n\n<li>La directive propose \u00e9galement la cr\u00e9ation d\u2019un <strong>syst\u00e8me de v\u00e9rification<\/strong> ind\u00e9pendant destin\u00e9 \u00e0 examiner ces all\u00e9gations environnementales. Ce syst\u00e8me permettra aux autorit\u00e9s ou \u00e0 des tiers ind\u00e9pendants de v\u00e9rifier l\u2019exactitude des all\u00e9gations environnementales des entreprises.<\/li>\n<\/ul>\n\n\n\n<p>En mettant ces \u00e9l\u00e9ments en place, la directive aspire \u00e0 donner davantage confiance aux consommateurs dans les all\u00e9gations environnementales et \u00e0 aider les entreprises honn\u00eates \u00e0 se d\u00e9marquer de celles ayant recours au <em>greenwashing<\/em>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Qui_est_concerne_par_la_directive_europeenne_%C2%AB_Green_Claims_%C2%BB\"><\/span>Qui est concern\u00e9 par la directive europ\u00e9enne \u00ab&nbsp;Green Claims&nbsp;\u00bb&nbsp;?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>La directive europ\u00e9enne de Green Claims <strong>concernera toutes les entreprises employant des all\u00e9gations environnementales<\/strong> dans le cadre de la promotion de leurs produits et services sur le march\u00e9 de l\u2019Union europ\u00e9enne.<\/p>\n\n\n\n<p>Cela comprend les entreprises de toutes tailles et de tous les secteurs, des fabricants de produits de consommation aux fournisseurs de services. Les entreprises de moins de 10&nbsp;employ\u00e9s ne sont toutefois pas concern\u00e9es.<\/p>\n\n\n\n<p>Il est important de souligner que la directive ne se limite pas aux entreprises dont le si\u00e8ge social se trouve dans l\u2019Union europ\u00e9enne. Toute entreprise offrant ses produits ou services sur le march\u00e9 de l\u2019Union europ\u00e9enne, ind\u00e9pendamment de l\u2019endroit o\u00f9 elle est install\u00e9e, sera soumise \u00e0 la directive si elle formule des all\u00e9gations environnementales.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Exigences_cles_de_la_directive_de_%C2%AB_Green_Claims_%C2%BB\"><\/span>Exigences cl\u00e9s de la directive de \u00ab&nbsp;Green Claims&nbsp;\u00bb<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>La directive europ\u00e9enne \u00ab&nbsp;Green Claims&nbsp;\u00bb a \u00e9tabli diverses exigences cl\u00e9s afin de garantir que les all\u00e9gations sont pr\u00e9cises, v\u00e9rifiables et non trompeuses.<\/p>\n\n\n\n<p>Pour \u00eatre conformes aux exigences de la directive, les entreprises devront prendre des mesures permettant de <strong>valider la justesse de leurs all\u00e9gations environnementales<\/strong>. Cela implique notamment la collecte de donn\u00e9es ou le recours \u00e0 des m\u00e9thodes d&rsquo;\u00e9valuation reconnues.<\/p>\n\n\n\n<p>Par ailleurs, les entreprises pourront \u00eatre amen\u00e9es \u00e0 travailler avec des <strong>professionnels ou organismes tiers ind\u00e9pendants qui seront charg\u00e9s de v\u00e9rifier leurs all\u00e9gations<\/strong>, comme des consultants, des laboratoires ou encore des entreprises de certification qui r\u00e9aliseront des audits ou des contr\u00f4les ind\u00e9pendants.<\/p>\n\n\n\n<p>La validation des all\u00e9gations environnementales constituera un processus rigoureux n\u00e9cessitant un engagement fort de la part des entreprises. N\u00e9anmoins, ces efforts seront indispensables pour attester de la cr\u00e9dibilit\u00e9 des all\u00e9gations environnementales et pour renforcer la confiance des consommateurs dans les produits et services durables.<\/p>\n\n\n\n<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-127055042920\"\nstyle=\"width:100%; max-width:1090px;\">\n<a href=\"https:\/\/cta-service-cms2.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLLi10RIDLZGmMt9FdYT0h19rTexmfnwfUJ%2Bdg8LoUhy2xQ1az7ElndfOpKW6vd8sM5OXTIL68hteW4M8QhZMmG7LP4yTbYOBsIvBhBKxRWNyvs%3D&#038;webInteractiveContentId=127055042920&#038;portalId=5618409\" target=\"_blank\" rel=\"noopener\" crossorigin=\"anonymous\">\n<img decoding=\"async\" alt=\"NetZero_FR\" loading=\"lazy\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5618409\/interactive-127055042920.png\" \n\nstyle=\"max-width:100%; height: auto;\"\nonerror=\"this.style.display='none'\" \/>\n<\/a>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Etapes_pour_repondre_aux_nouvelles_exigences_de_la_directive_%C2%AB_Green_Claims_%C2%BB\"><\/span>\u00c9tapes pour r\u00e9pondre aux nouvelles exigences de la directive \u00ab&nbsp;Green Claims&nbsp;\u00bb<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Afin de se conformer aux exigences de la directive europ\u00e9enne \u00ab&nbsp;Green Claims&nbsp;\u00bb, les entreprises devront mettre en place diverses mesures. Nous vous pr\u00e9sentons ici quelques-unes des \u00e9tapes essentielles que les entreprises peuvent \u00eatre amen\u00e9es \u00e0 suivre&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Comprendre nos all\u00e9gations&nbsp;:<\/strong> avant tout, nous devons comprendre nos propres all\u00e9gations environnementales. Concernent-elles l\u2019ensemble de nos produits, ou seulement une partie&nbsp;? Font-elles r\u00e9f\u00e9rence \u00e0 l\u2019ensemble de nos activit\u00e9s, ou seulement une partie&nbsp;?<\/li>\n\n\n\n<li><strong>Garantir la v\u00e9racit\u00e9 de nos all\u00e9gations&nbsp;:<\/strong> nos affirmations doivent s\u2019appuyer sur des preuves scientifiques solides et pr\u00e9cises. Vous devrez prouver que ces all\u00e9gations sont soutenues par des analyses de cycle de vie<\/li>\n\n\n\n<li><strong>V\u00e9rifier nos all\u00e9gations&nbsp;:<\/strong> toutes les all\u00e9gations environnementales devront \u00eatre v\u00e9rifi\u00e9es de mani\u00e8re ind\u00e9pendante. Une fois la v\u00e9rification termin\u00e9e, la personne ou l\u2019organisme charg\u00e9 de la v\u00e9rification devra \u00e9laborer un certificat de conformit\u00e9 attestant de la conformit\u00e9 de l&rsquo;all\u00e9gation environnementale \u00e0 la directive.<\/li>\n\n\n\n<li><strong>Communiquer nos all\u00e9gations&nbsp;<\/strong>: lorsque nous employons des all\u00e9gations environnementales, nous devons les communiquer de fa\u00e7on claire, en apportant des justifications. Cela peut \u00eatre r\u00e9alis\u00e9 de mani\u00e8re physique ou num\u00e9rique, comme un lien web ou un code QR.<\/li>\n\n\n\n<li><strong>Revoir notre gouvernance&nbsp;:<\/strong> nous devons revoir notre gouvernance afin de nous assurer que nous sommes pr\u00e9par\u00e9s et \u00e9quip\u00e9s pour satisfaire aux exigences. Cela comprend les r\u00f4les, les responsabilit\u00e9s, les informations relatives \u00e0 la gestion et la r\u00e9mun\u00e9ration des dirigeants.<\/li>\n\n\n\n<li><strong>Se pr\u00e9parer \u00e0 la mise en application&nbsp;:<\/strong> une fois la directive adopt\u00e9e, les \u00c9tats membres devront la transposer \u00e0 leurs syst\u00e8mes juridiques nationaux dans un d\u00e9lai de 18&nbsp;mois \u00e0 compter de l\u2019entr\u00e9e en vigueur de la directive, et l\u2019appliquer dans un d\u00e9lai de 24&nbsp;mois \u00e0 compter de son entr\u00e9e en vigueur.<\/li>\n<\/ul>\n\n\n\n<p>Afin de se conformer aux exigences de la directive, les entreprises peuvent \u00eatre amen\u00e9es \u00e0 r\u00e9aliser des changements significatifs dans leurs mod\u00e8les op\u00e9rationnels, tels que la mise en place de nouveaux processus de collecte de preuves et de v\u00e9rification de celles-ci, ou la formation de personnel \u00e0 ces nouveaux processus.<\/p>\n\n\n\n<p>En outre, il se peut que les entreprises doivent investir dans de nouvelles technologies ou services leur permettant de r\u00e9pondre aux exigences de la directive. Par exemple, elles peuvent \u00eatre amen\u00e9es \u00e0 investir dans des syst\u00e8mes de gestion de donn\u00e9es dans le but de collecter et de stocker les preuves n\u00e9cessaires pour appuyer leurs all\u00e9gations environnementales.<\/p>\n\n\n\n<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-127055042984\"\nstyle=\"width:100%; max-width:1090px;\">\n<a href=\"https:\/\/cta-service-cms2.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLL2uha27nYSYbxVRYANEzlGX2Yp1SX4Ib%2BexcE2iCFVaHOFZqQaJMzhy3SAu96H898ypi8jx%2FbcHTSZIXDdSUn8THeVrmhzwjT%2BRehuZseyjfU%3D&#038;webInteractiveContentId=127055042984&#038;portalId=5618409\" target=\"_blank\" rel=\"noopener\" crossorigin=\"anonymous\">\n<img decoding=\"async\" alt=\"DoubleMateriality_FR\" loading=\"lazy\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5618409\/interactive-127055042984.png\" \n\nstyle=\"max-width:100%; height: auto;\"\nonerror=\"this.style.display='none'\" \/>\n<\/a>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>La directive \u00ab&nbsp;Green Claims&nbsp;\u00bb constitue un tournant majeur dans les efforts de l\u2019Union europ\u00e9enne pour promouvoir une <strong>\u00e9conomie plus durable et transparente<\/strong>.&nbsp;<\/p>\n\n\n\n<p>En r\u00e9glementant les all\u00e9gations environnementales des entreprises, la directive a les cartes en main pour lutter contre le <em>greenwashing<\/em>, prot\u00e9ger les consommateurs et instaurer un terrain de jeu plus \u00e9quitable pour les entreprises.<\/p>\n\n\n\n<p>Indubitablement, la directive contribuera \u00e0 lutter contre le <em>greenwashing <\/em>en exigeant des entreprises qu\u2019elles apportent des preuves solides et v\u00e9rifiables de leurs all\u00e9gations environnementales. Cela emp\u00eachera les entreprises d&rsquo;exag\u00e9rer ou de d\u00e9former le niveau d\u2019efficacit\u00e9 environnementale de leurs produits ou services, et contribuera \u00e0 renforcer la confiance des consommateurs dans les all\u00e9gations environnementales.<\/p>\n\n\n\n<p>Par exemple, si une entreprise affirme que son produit est \u00ab&nbsp;100&nbsp;% recyclable&nbsp;\u00bb, elle devra prouver que tous les composants du produit peuvent effectivement \u00eatre recycl\u00e9s dans les dispositifs de recyclage existants. Dans le cas contraire, elle ne sera pas autoris\u00e9e \u00e0 utiliser cette all\u00e9gation.<\/p>\n\n\n\n<p>N\u00e9anmoins, le respect des exigences de la directive impliquera que les entreprises rel\u00e8vent certains d\u00e9fis. La <strong>collecte et la gestion des donn\u00e9es<\/strong> n\u00e9cessaires pour soutenir les all\u00e9gations environnementales peuvent repr\u00e9senter une t\u00e2che complexe et tr\u00e8s chronophage.<\/p>\n\n\n\n<p>C\u2019est pr\u00e9cis\u00e9ment pour cette \u00e9tape que le <a href=\"https:\/\/aplanet.org\/fr\/ressources\/logiciel-esg\/\">logiciel d\u2019APLANET<\/a> peut s\u2019av\u00e9rer grandement utile. Notre solution permet aux entreprises de collecter et de g\u00e9rer leurs donn\u00e9es sur la durabilit\u00e9 afin de les communiquer avec efficience et efficacit\u00e9.&nbsp;<\/p>\n\n\n\n<p>Avec APLANET, les entreprises sont assur\u00e9es qu\u2019elles appuient leurs all\u00e9gations environnementales au moyen de donn\u00e9es pr\u00e9cises et v\u00e9rifiables, facilitant ainsi leur v\u00e9rification et leur communication. Pour obtenir plus d&rsquo;informations, <a href=\"https:\/\/aplanet.org\/fr\/demander-une-demo\/\">vous pouvez en parler avec un sp\u00e9cialiste en cliquant ici.<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p><strong><span style=\"color:#000000\" class=\"tadv-color\">Abonnez-vous \u00e0 notre centre de ressources pour vous tenir inform\u00e9 des derni\u00e8res tendances du secteur.<\/span><\/strong><\/p>\n\n\n<p><!--[if lte IE 8]>\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2-legacy.js\"><\/script>\n<![endif]--><br \/>\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2.js\"><\/script><br \/>\n<script>\n  hbspt.forms.create({\n\tregion: \"na1\",\n\tportalId: \"5618409\",\n\tformId: \"7a59053c-b3f3-45ec-a43c-5cf9e4f2e0bb\"\n});\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans le vaste paysage qu\u2019est le d\u00e9veloppement durable, la directive \u00ab&nbsp;Green Claims&nbsp;\u00bb est en train de devenir un jalon essentiel. Cette proposition de l\u2019Union europ\u00e9enne, qui vise \u00e0 r\u00e9glementer les all\u00e9gations environnementales, red\u00e9finit v\u00e9ritablement les r\u00e8gles du jeu pour les entreprises et les professionnels du d\u00e9veloppement durable. Dans cet article, nous allons explorer en profondeur [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1736,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","cybocfi_hide_featured_image":"","footnotes":""},"categories":[2],"tags":[60,64,85],"class_list":{"0":"post-1735","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-articles","8":"tag-developpement-durable","9":"tag-durabilite","10":"tag-entreprise","11":"entry"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Directive \u00ab Green Claims \u00bb : cons\u00e9quences pour les entreprises<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez la Directive Green Claims qui r\u00e9glemente les all\u00e9gations environnementales. Apprenez \u00e0 vous pr\u00e9parer et \u00e0 lutter contre l&#039;\u00e9coblanchiment.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aplanet.org\/fr\/ressources\/green-claims-directive\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Directive \u00ab Green Claims \u00bb : cons\u00e9quences pour les entreprises\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez la Directive Green Claims qui r\u00e9glemente les all\u00e9gations environnementales. Apprenez \u00e0 vous pr\u00e9parer et \u00e0 lutter contre l&#039;\u00e9coblanchiment.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aplanet.org\/fr\/ressources\/green-claims-directive\/\" \/>\n<meta property=\"og:site_name\" content=\"APLANET\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-12T09:03:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-03T08:58:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/aplanet.org\/fr\/ressources\/wp-content\/uploads\/2023\/09\/GreenClaimsDirective.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"APLANET\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@aplanetorg\" \/>\n<meta name=\"twitter:site\" content=\"@aplanetorg\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"APLANET\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/aplanet.org\/fr\/ressources\/green-claims-directive\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/aplanet.org\/fr\/ressources\/green-claims-directive\/\"},\"author\":{\"name\":\"APLANET\",\"@id\":\"https:\/\/aplanet.org\/fr\/ressources\/#\/schema\/person\/4e5d086fe9701fc71a2ae520e3ff43e3\"},\"headline\":\"Directive \u00ab\u00a0Green Claims\u00a0\u00bb\u00a0: cons\u00e9quences et opportunit\u00e9s pour les entreprises\",\"datePublished\":\"2023-09-12T09:03:57+00:00\",\"dateModified\":\"2023-10-03T08:58:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/aplanet.org\/fr\/ressources\/green-claims-directive\/\"},\"wordCount\":1637,\"publisher\":{\"@id\":\"https:\/\/aplanet.org\/fr\/ressources\/#organization\"},\"image\":{\"@id\":\"https:\/\/aplanet.org\/fr\/ressources\/green-claims-directive\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/aplanet.org\/fr\/ressources\/wp-content\/uploads\/2023\/09\/GreenClaimsDirective.png\",\"keywords\":[\"d\u00e9veloppement durable\",\"durabilit\u00e9\",\"entreprise\"],\"articleSection\":[\"Articles\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/aplanet.org\/fr\/ressources\/green-claims-directive\/\",\"url\":\"https:\/\/aplanet.org\/fr\/ressources\/green-claims-directive\/\",\"name\":\"Directive \u00ab Green Claims \u00bb : cons\u00e9quences pour les entreprises\",\"isPartOf\":{\"@id\":\"https:\/\/aplanet.org\/fr\/ressources\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/aplanet.org\/fr\/ressources\/green-claims-directive\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/aplanet.org\/fr\/ressources\/green-claims-directive\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/aplanet.org\/fr\/ressources\/wp-content\/uploads\/2023\/09\/GreenClaimsDirective.png\",\"datePublished\":\"2023-09-12T09:03:57+00:00\",\"dateModified\":\"2023-10-03T08:58:33+00:00\",\"description\":\"D\u00e9couvrez la Directive Green Claims qui r\u00e9glemente les all\u00e9gations environnementales. Apprenez \u00e0 vous pr\u00e9parer et \u00e0 lutter contre l'\u00e9coblanchiment.\",\"breadcrumb\":{\"@id\":\"https:\/\/aplanet.org\/fr\/ressources\/green-claims-directive\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/aplanet.org\/fr\/ressources\/green-claims-directive\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/aplanet.org\/fr\/ressources\/green-claims-directive\/#primaryimage\",\"url\":\"https:\/\/aplanet.org\/fr\/ressources\/wp-content\/uploads\/2023\/09\/GreenClaimsDirective.png\",\"contentUrl\":\"https:\/\/aplanet.org\/fr\/ressources\/wp-content\/uploads\/2023\/09\/GreenClaimsDirective.png\",\"width\":1024,\"height\":300,\"caption\":\"La directive Green Claims vise \u00e0 rendre le march\u00e9 de l'UE plus transparent et plus durable. D\u00e9couvrez ses implications, comment elle affecte les entreprises et comment se conformer \u00e0 ses exigences.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/aplanet.org\/fr\/ressources\/green-claims-directive\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/aplanet.org\/fr\/ressources\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Directive \u00ab\u00a0Green Claims\u00a0\u00bb\u00a0: cons\u00e9quences et opportunit\u00e9s pour les entreprises\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/aplanet.org\/fr\/ressources\/#website\",\"url\":\"https:\/\/aplanet.org\/fr\/ressources\/\",\"name\":\"APLANET\",\"description\":\"Articles, guides et contenus sur la SUSTAINABILITY, NEUTRALITY et la CSRD\",\"publisher\":{\"@id\":\"https:\/\/aplanet.org\/fr\/ressources\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/aplanet.org\/fr\/ressources\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/aplanet.org\/fr\/ressources\/#organization\",\"name\":\"Articles, guides et contenus sur la DURABILIT\u00c9, la NEUTRALIT\u00c9 et la CSRD\",\"url\":\"https:\/\/aplanet.org\/fr\/ressources\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/aplanet.org\/fr\/ressources\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/aplanet.org\/fr\/ressources\/wp-content\/uploads\/2025\/03\/APLANET_bgWhite-6.png\",\"contentUrl\":\"https:\/\/aplanet.org\/fr\/ressources\/wp-content\/uploads\/2025\/03\/APLANET_bgWhite-6.png\",\"width\":1000,\"height\":200,\"caption\":\"Articles, guides et contenus sur la DURABILIT\u00c9, la NEUTRALIT\u00c9 et la CSRD\"},\"image\":{\"@id\":\"https:\/\/aplanet.org\/fr\/ressources\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/aplanetorg\",\"https:\/\/www.linkedin.com\/company\/aplanetorg\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/aplanet.org\/fr\/ressources\/#\/schema\/person\/4e5d086fe9701fc71a2ae520e3ff43e3\",\"name\":\"APLANET\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/aplanet.org\/fr\/ressources\/wp-content\/uploads\/2023\/06\/aplanet_avatar-96x96.png\",\"url\":\"https:\/\/aplanet.org\/fr\/ressources\/wp-content\/uploads\/2023\/06\/aplanet_avatar-96x96.png\",\"contentUrl\":\"https:\/\/aplanet.org\/fr\/ressources\/wp-content\/uploads\/2023\/06\/aplanet_avatar-96x96.png\",\"caption\":\"APLANET\"},\"sameAs\":[\"http:\/\/21web12.esedigital-dev.ovh\"],\"url\":\"https:\/\/aplanet.org\/fr\/ressources\/author\/admin2112\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Directive \u00ab Green Claims \u00bb : cons\u00e9quences pour les entreprises","description":"D\u00e9couvrez la Directive Green Claims qui r\u00e9glemente les all\u00e9gations environnementales. Apprenez \u00e0 vous pr\u00e9parer et \u00e0 lutter contre l'\u00e9coblanchiment.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/aplanet.org\/fr\/ressources\/green-claims-directive\/","og_locale":"fr_FR","og_type":"article","og_title":"Directive \u00ab Green Claims \u00bb : cons\u00e9quences pour les entreprises","og_description":"D\u00e9couvrez la Directive Green Claims qui r\u00e9glemente les all\u00e9gations environnementales. Apprenez \u00e0 vous pr\u00e9parer et \u00e0 lutter contre l'\u00e9coblanchiment.","og_url":"https:\/\/aplanet.org\/fr\/ressources\/green-claims-directive\/","og_site_name":"APLANET","article_published_time":"2023-09-12T09:03:57+00:00","article_modified_time":"2023-10-03T08:58:33+00:00","og_image":[{"width":1024,"height":300,"url":"https:\/\/aplanet.org\/fr\/ressources\/wp-content\/uploads\/2023\/09\/GreenClaimsDirective.png","type":"image\/png"}],"author":"APLANET","twitter_card":"summary_large_image","twitter_creator":"@aplanetorg","twitter_site":"@aplanetorg","twitter_misc":{"\u00c9crit par":"APLANET","Dur\u00e9e de lecture estim\u00e9e":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/aplanet.org\/fr\/ressources\/green-claims-directive\/#article","isPartOf":{"@id":"https:\/\/aplanet.org\/fr\/ressources\/green-claims-directive\/"},"author":{"name":"APLANET","@id":"https:\/\/aplanet.org\/fr\/ressources\/#\/schema\/person\/4e5d086fe9701fc71a2ae520e3ff43e3"},"headline":"Directive \u00ab\u00a0Green Claims\u00a0\u00bb\u00a0: cons\u00e9quences et opportunit\u00e9s pour les entreprises","datePublished":"2023-09-12T09:03:57+00:00","dateModified":"2023-10-03T08:58:33+00:00","mainEntityOfPage":{"@id":"https:\/\/aplanet.org\/fr\/ressources\/green-claims-directive\/"},"wordCount":1637,"publisher":{"@id":"https:\/\/aplanet.org\/fr\/ressources\/#organization"},"image":{"@id":"https:\/\/aplanet.org\/fr\/ressources\/green-claims-directive\/#primaryimage"},"thumbnailUrl":"https:\/\/aplanet.org\/fr\/ressources\/wp-content\/uploads\/2023\/09\/GreenClaimsDirective.png","keywords":["d\u00e9veloppement durable","durabilit\u00e9","entreprise"],"articleSection":["Articles"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/aplanet.org\/fr\/ressources\/green-claims-directive\/","url":"https:\/\/aplanet.org\/fr\/ressources\/green-claims-directive\/","name":"Directive \u00ab Green Claims \u00bb : cons\u00e9quences pour les entreprises","isPartOf":{"@id":"https:\/\/aplanet.org\/fr\/ressources\/#website"},"primaryImageOfPage":{"@id":"https:\/\/aplanet.org\/fr\/ressources\/green-claims-directive\/#primaryimage"},"image":{"@id":"https:\/\/aplanet.org\/fr\/ressources\/green-claims-directive\/#primaryimage"},"thumbnailUrl":"https:\/\/aplanet.org\/fr\/ressources\/wp-content\/uploads\/2023\/09\/GreenClaimsDirective.png","datePublished":"2023-09-12T09:03:57+00:00","dateModified":"2023-10-03T08:58:33+00:00","description":"D\u00e9couvrez la Directive Green Claims qui r\u00e9glemente les all\u00e9gations environnementales. Apprenez \u00e0 vous pr\u00e9parer et \u00e0 lutter contre l'\u00e9coblanchiment.","breadcrumb":{"@id":"https:\/\/aplanet.org\/fr\/ressources\/green-claims-directive\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/aplanet.org\/fr\/ressources\/green-claims-directive\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/aplanet.org\/fr\/ressources\/green-claims-directive\/#primaryimage","url":"https:\/\/aplanet.org\/fr\/ressources\/wp-content\/uploads\/2023\/09\/GreenClaimsDirective.png","contentUrl":"https:\/\/aplanet.org\/fr\/ressources\/wp-content\/uploads\/2023\/09\/GreenClaimsDirective.png","width":1024,"height":300,"caption":"La directive Green Claims vise \u00e0 rendre le march\u00e9 de l'UE plus transparent et plus durable. D\u00e9couvrez ses implications, comment elle affecte les entreprises et comment se conformer \u00e0 ses exigences."},{"@type":"BreadcrumbList","@id":"https:\/\/aplanet.org\/fr\/ressources\/green-claims-directive\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/aplanet.org\/fr\/ressources\/"},{"@type":"ListItem","position":2,"name":"Directive \u00ab\u00a0Green Claims\u00a0\u00bb\u00a0: cons\u00e9quences et opportunit\u00e9s pour les entreprises"}]},{"@type":"WebSite","@id":"https:\/\/aplanet.org\/fr\/ressources\/#website","url":"https:\/\/aplanet.org\/fr\/ressources\/","name":"APLANET","description":"Articles, guides et contenus sur la SUSTAINABILITY, NEUTRALITY et la CSRD","publisher":{"@id":"https:\/\/aplanet.org\/fr\/ressources\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/aplanet.org\/fr\/ressources\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/aplanet.org\/fr\/ressources\/#organization","name":"Articles, guides et contenus sur la DURABILIT\u00c9, la NEUTRALIT\u00c9 et la CSRD","url":"https:\/\/aplanet.org\/fr\/ressources\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/aplanet.org\/fr\/ressources\/#\/schema\/logo\/image\/","url":"https:\/\/aplanet.org\/fr\/ressources\/wp-content\/uploads\/2025\/03\/APLANET_bgWhite-6.png","contentUrl":"https:\/\/aplanet.org\/fr\/ressources\/wp-content\/uploads\/2025\/03\/APLANET_bgWhite-6.png","width":1000,"height":200,"caption":"Articles, guides et contenus sur la DURABILIT\u00c9, la NEUTRALIT\u00c9 et la CSRD"},"image":{"@id":"https:\/\/aplanet.org\/fr\/ressources\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/aplanetorg","https:\/\/www.linkedin.com\/company\/aplanetorg"]},{"@type":"Person","@id":"https:\/\/aplanet.org\/fr\/ressources\/#\/schema\/person\/4e5d086fe9701fc71a2ae520e3ff43e3","name":"APLANET","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/aplanet.org\/fr\/ressources\/wp-content\/uploads\/2023\/06\/aplanet_avatar-96x96.png","url":"https:\/\/aplanet.org\/fr\/ressources\/wp-content\/uploads\/2023\/06\/aplanet_avatar-96x96.png","contentUrl":"https:\/\/aplanet.org\/fr\/ressources\/wp-content\/uploads\/2023\/06\/aplanet_avatar-96x96.png","caption":"APLANET"},"sameAs":["http:\/\/21web12.esedigital-dev.ovh"],"url":"https:\/\/aplanet.org\/fr\/ressources\/author\/admin2112\/"}]}},"_links":{"self":[{"href":"https:\/\/aplanet.org\/fr\/ressources\/wp-json\/wp\/v2\/posts\/1735","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aplanet.org\/fr\/ressources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aplanet.org\/fr\/ressources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aplanet.org\/fr\/ressources\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aplanet.org\/fr\/ressources\/wp-json\/wp\/v2\/comments?post=1735"}],"version-history":[{"count":2,"href":"https:\/\/aplanet.org\/fr\/ressources\/wp-json\/wp\/v2\/posts\/1735\/revisions"}],"predecessor-version":[{"id":1752,"href":"https:\/\/aplanet.org\/fr\/ressources\/wp-json\/wp\/v2\/posts\/1735\/revisions\/1752"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aplanet.org\/fr\/ressources\/wp-json\/wp\/v2\/media\/1736"}],"wp:attachment":[{"href":"https:\/\/aplanet.org\/fr\/ressources\/wp-json\/wp\/v2\/media?parent=1735"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aplanet.org\/fr\/ressources\/wp-json\/wp\/v2\/categories?post=1735"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aplanet.org\/fr\/ressources\/wp-json\/wp\/v2\/tags?post=1735"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}